Sunday, January 16th, 2011
Over the last few months I’ve run into a bit of a problem. Either my dryer is shrinking my clothes at an alarming rate, or my relationship with the Food Network is having some unwanted consequences. At any rate I’ve feel it’s time to expand my wardrobe and luckily for me the web is jam [...]
Friday, November 12th, 2010
Creating an effective brand is difficult. The brand needs to resonate with a large audience, be instantly recognizable, and most importantly, be consistent. But how does one create an effective brand and what marketing material should a business have in its arsenal? In this post I will answer those questions, and provide you with a [...]
Wednesday, November 3rd, 2010
Happy November… I mean Movember everyone! Movember (the month formerly known as November) is a moustache growing charity event held during November that raises funds and awareness for prostate cancer. As a tribute to this momentous month of manly mayhem and since my upper lip is sprouting prickly, black, cancer-fighting allies, I’ve decided to create [...]
Thursday, October 14th, 2010
Creating a lasting advertising campaign truly takes a spark of genius. We are all familiar with the Telus ad campaign that has been running for years, featuring a simple white backdrop and cute animals. But I would guess that most of my Canadian friends haven’t seen this really innovative campaign created for AT&T.
Wednesday, July 28th, 2010
Band logos, much like band posters, are cut from a different cloth than traditional branding. The logos are usually designed by amateur graphic designers giving them a raw, artistic, non-traditional style and feel. This week I’ve compiled 50 band logos that have survived to become the iconic symbols behind some of our favourite artists. If [...]