Archive for the ‘Online Marketing’ Category

The Basics of a CMS and Google Analytics

Some of the most popular online marketing tools today are Content Management Systems. A CMS is an online interface that is integrated into a website; it allows the user to make revisions and updates to a website without having to know anything about web scripting languages. The CMS we use most frequently at Calin Daniel [...]

SEO, SEM & Website Design Presentation

This week I prepared a presentation for the Mission chapter of my networking organization. The presentation outlined three main topics: Search Engine Optimization, Search Engine Marketing, and Web Design and Development. I hope that this information will be beneficial not only to my network but to any entrepreneur that would like to learn more about [...]

Optimize Your Keywords & Increase Your SEO

Having a strong understanding of your most relevant keywords is arguably the most important aspect of any SEO plan. Strong keywords drive traffic to your website, ensure you are indexed properly by search engines, and increase your ranking in search engine queries. In the following blog I’ve outlined a few tools and techniques for optimizing [...]

Free Online Directories For Calgary Businesses

Canadian businesses have gotten a raw deal when it comes to online business listings. Most search engines, with the exception of Google, only accept business listings for US companies. Luckily there are ways for Canadian companies to list their information online without paying for PPC (Pay-Per-Click), or PPI (Pay-Per-Impression) advertising. Signing-up to these directories won’t [...]